We have the honour to interview with the Swiss National Tourism Bureau of China Business Development Manager, Ms Gao Liying, with its innovative ideas, unique perspectives on the "Outdoor + sports Tourism" industry market development analysis and prospects. Let us listen together with the experience sharing from the developed countries of sports tourism.
Q: What is the state of Switzerland for us? What are the places here for travellers not to go?
Switzerland is the hometown of the Alps, the paradise for outdoor and skiing. Year-round, outdoor enthusiasts can find their own hotspots in Switzerland.
Q: How is the trend of Chinese tourists going skiing in Switzerland in recent years? What is the market strategy for the Swiss ski resorts to cope with Chinese tourists?
The number of Chinese tourists travelling to Swiss skiing has grown more than 20% percent in the past two years. The Chinese Ski coach training program, launched by the Swiss National Tourism Administration in 14, is also maturing. In Switzerland's major ski resorts, you can make reservations to Chinese skiing coaches. 2015/16 snow season, "Swiss ski information" micro signal from December to April, for Chinese skiers timely consultation. 2016, more convenient booking and Chinese services will further improve the experience of Chinese skiing tourists.
Q: What is the proportion of Chinese tourists in the winter and summer? Does Mgto have any measures to alleviate this embarrassment?
The Swiss summer of Chinese tourists over the past 10 years is a blowout growth. At present, Chinese tourists, especially travel agencies to undertake large teams, summer will still be the big head travel. But more free lines, boutique groups, reward groups, thematic clusters, such as niche market segments, bring new hope for the Swiss winter. We are also happy to provide the greatest support and convenience for this change.
Q: In addition to skiing in Switzerland, what is the prevailing outdoor sports, do you think it can be in the Chinese outdoor sports Group?
Hiking and bicycles have been the two important tourist products outdoors in Switzerland.
Hiking is easier to recognize from the mass market. We are also exploring and developing hiking routes in conjunction with interested travel companies to introduce those famous hiking routes to tourists who are interested in hiking.
Bicycle is a relatively small market, and because of their diverse range of highways mountain speed drop and other people and products. In this respect, we also strive to open up the club brand cooperation and other new channels, in the conventional tourism industry outside attracting a smaller audience of riding enthusiasts.
Q: Beijing Olympic Games bid success, there will be more people falling in love with snow or ice sports, the Swiss Tourism bureau will help the Dongfeng has the new promotional measures?
The Swiss National Tourism Administration's strategy, 2022 years ago, will follow the themes of skiing and Winter Olympics. We and the Swiss Ski Association, the Ski School Alliance and other relevant institutions will also work closely together, through the enthusiasm of the national Winter Olympics, Switzerland's winter tourism to show the all-round to Chinese tourists.
Q: How does the Swiss tourism board look at the "sports tourism" business, which is the role of the Swiss Tourism bureau in the sports tourism industry?
Movement is the most important plus sign in the cross-border genes of tourism.
Before the Chinese market is interested in this field, Switzerland is already a pioneer in the sports tourism industry. Many outdoor lines, brands, activities and other industries, Switzerland this outdoor sports paradise successfully presented. We are more hopeful that China's industry pioneers and companies see the attraction of Switzerland outdoors, and together with us to develop Swiss sports tourism to Chinese enthusiasts.
Q: How is the Swiss tourism board planned for the current or future market segments for sports tourism?
Outdoor summer, winter skiing, city culture and art, is the development strategy of Swiss tourism. We will continue to subdivide the crowd, the different target crowd needs the service and the information to dig out, successfully guide.
Q: As the traditional tourism bureau, in sports tourism business, the industry barriers encountered?
The traditional tourism industry practitioners, under the sports tourism proposition, lacks the basic knowledge, lacks the attractive product, lacks the brand appeal.
Swiss sports Travel service providers, scale are relatively small, more scattered.
How to introduce the small and refined sports tourism suppliers in Switzerland to China's demand for sports tourism service providers, building bridges, is facing the test.